Can you make my app beautiful to increase the downloads?

Can you make my app beautiful to increase the downloads?

client to me

Client's app is all about enhancing insomniac people's sleep with library of sounds.

Putting my detective hat, I dived into the nitty gritty. Will beautifying increase downloads?

TO FIGURE OUT

TO FIGURE OUT

Why are our daily active users decreasing?

Why are our daily active users decreasing?

Why are our downloads not increasing?

Why are our downloads not increasing?

So what's really a problem?

Interface and user experience?

Interface and user experience?

Is music recommendation a problem?

Is music recommendation a problem?

is design a problem?

There were some issues with the experience as found by Heuristic evaluation

Lack of system feedbacks.

Low visibility of system status.

Low match between system & real world.

Low user control & error prevention.

is recommendation a problem?

Research showed that there was no difference in sleep quality between preferred music and the recommended music.

Understanding the success of competitors.

03

Competitor apps analyzed

Better sleep

Better sleep

Calm

Calm

Balance

Balance

Better daily engagements through reminders and streaks.

Better daily engagements through reminders and streaks.

Short onboarding focusing on goals of the app.

Short onboarding focusing on goals of the app.

Clean and minimal homepage keeping in mind the frequent users.

Clean and minimal homepage keeping in mind the frequent users.

Avoid ending sleep sound sessions abruptly, but rather fade it.

Avoid ending sleep sound sessions abruptly, but rather fade it.

Finding what works through iterations

setting timer & Displaying facts

home screen iterations

sound player made better

Tested the prototype with 2 frequent users and 3 first-time users.

Need more details on the premium version.

Prefer music on the home screen rather than click on "All music"

Selecting minutes is easier than setting end-time like an alarm.

Prefer to see countdown after setting sleep session time.

Implementing feedbacks

Selecting minutes made more sense to users. However, there was still the question of what if users wanted custom timing.

Selecting minutes made more sense to users. However, there was still the question of what if users wanted custom timing.

Displaying the time left in the timer

Displaying the time left in the timer

Music access made more easy

Music access made more easy

All the screens

NEXT CASE STUDY

A product concept that would impact grocery shopping experience of 40 million wheelchair users.

A product concept that would impact grocery shopping experience of 40 million wheelchair users.

Things I would love to talk over a cup of tea!

Design philosophy

Jony Ive

Anime

Music

Shrimad Bhagwad Geeta

Karate Goju Ryu style

Dan Brown novels

Swimming

Trekking to Mt Everest Base camp

Copyright © 2024 Dharam Lokhandwala

Things I would love to talk over a cup of tea!

Design philosophy

Jony Ive

Anime

Music

Shrimad Bhagwad Geeta

Karate Goju Ryu style

Dan Brown novels

Swimming

Trekking to Mt Everest Base camp

Copyright © 2024 Dharam Lokhandwala

Things I would love to talk over a cup of tea!

Design philosophy

Jony Ive

Anime

Music

Shrimad Bhagwad Geeta

Karate Goju Ryu style

Dan Brown novels

Swimming

Trekking to Mt Everest Base camp

Copyright © 2024 Dharam Lokhandwala